Prada Linea Rossa Digital Campaign
Creative Direction
Live Action Direction
Design
Direction for the 2018 digital and social campaign relaunching Prada Linea Rossa, Prada’s sportswear line which was first introduced in 1997. The classic Prada Linea Rossa logo, the red line, leads the viewer through the fluorescent graphic weather worlds of rain, sun, wind, and snow. As director, I oversaw this campaign from story, design, live action shoot, music, to post production.
Read more at Prada Official Website
DIRECTOR + DESIGNER ARISU KASHIWAGI
DESIGN STUDIO 2X4
CREATIVE DIRECTOR MICHAEL ROCK
PROJECT MANAGER NANCY HONG
ART DIRECTOR DONNIE LUU
PRODUCTION COMPANY PONY PROJECTS
DIRECTOR OF PHOTOGRAPHY MINKA FARTHING-KOHL
MOVEMENT DIRECTOR ANDERS HAYWARD
SET & PRODUCTION DESIGN ANDREA STANLEY STUDIO
STYLIST LOTTA VOLKOVA
ORIGINAL MUSIC FELT, NOT HEARD
POST PRODUCTION LOGAN
POST PRODUCTION CD & LEAD KENJI YAMASHITA
POST PRODUCTION EXECUTIVE PRODUCER MADISON BRIGODE
POST PRODUCTION PRODUCER NYENYE KITCHINGS, PETER RYNSKY
EDITOR AARON SJOGREN
ANIMATORS RICK KUAN, LU LIU, MIKE COSTABILE, SHUYI WU
