Moncler Genius Digital Campaign

Creative Direction

Live Action Direction

Design

Creative direction and live action direction for Moncler Genius's 2019-2020 Digital video and stills campaign. As director, I lead the project from ideation to final execution: concept, design, live action shoot, original score, and post production. 

Moncler Genius is a collaborative project with 11 fashion designers who launched collections individually re-interpreting the Moncler DNA. The campaign highlights 11 unique looks representing each collection, disembodied and dreamily walking through a dark, abstract space. Green screen covered bodies were removed and missing parts were recreated in VFX -- all except for Pringle the Frenchie in Poldo dog couture. 

DIRECTOR + DESIGNER ARISU KASHIWAGI

TALENT AGENCY MA+CREATIVE

EXECUTIVE PRODUCER DAN CINGARI

PRODUCER JOSH SONDOCK

ASSISTANT DIRECTOR ELIZA HOYLAND

DIRECTOR OF PHOTOGRAPHY SY TURNBULL

STYLIST VITTORIA CERCIELLO

ORIGINAL MUSIC FELT, NOT HEARD

POST PRODUCTION COMPANY METHOD STUDIOS

POST PRODUCTION CD & LEAD JOHN LIKENS + RANDIE SWANBERG

POST PRODUCTION PRODUCERS HAYLEY WALLACH + LUKE PROCTOR

VFX LEAD IVAN GUERRERO

VFX ARTISTS CHRIS SONIA + CHRIS HUNT

VFX MANAGING DIRECTOR STUART ROBINSON

EDITOR KEVIN MATUSZEWSKI

ANIMATOR KERI MOLLER

COLOR COMPANY 3

COLORIST JAMIE O’BRADOVICH